Selected Work
01
Minor Attractions
Minor Attractions
Building an identity for a contemporary Art Fair
Building a bold visual identity for an independent art fair in Fitzrovia that runs alongside Frieze Week.
Building a bold visual identity for an independent art fair in Fitzrovia that runs alongside Frieze Week.
Creative Direction
Brand Identity
Motion
Environmental
Creative Direction
Brand Identity
Motion
Environmental
02
Snap
Snap
Branding a full-service creative agency
Branding a full-service creative agency
Leading the strategic rebrand of the agencyI work for, redefining how it presents itself to clients and talent.
Leading the strategic rebrand of the agency I work for, redefining how it presents itself to clients and talent.
Leading the strategic rebrand of the agency
I work for, redefining how it presents itself to clients and talent.
Creative Direction
Brand Identity
Web Design
Motion
Brand Rollout
Website
Motion
Creative Direction
Brand Identity
Web Design
Motion
Brand Rollout
03
Bouk
Bouk
A brand system for intelligent mobility
Designing an effortless booking platform
Creating a hospitality brand that brings booking, discovery and guest experience into one seamless platform.
Creating a hospitality brand that brings booking, discovery and guest experience into one seamless platform.
Creative Direction
Brand Identity
Web Design
Website
Motion
04
Eatron
Eatron
A brand system for intelligent mobility
A brand system for intelligent mobility
Repositioning a battery technology company with a future-facing identity for the electric mobility sector.
Repositioning a battery technology company with a future-facing identity for the electric mobility sector.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
05
The Loft
The Loft
A bold identity for underground electronic culture
A bold identity for underground electronic culture
Crafting the identity for an underground music events company, bringing its distinctive atmosphere to life across every touchpoint.
Creative Direction
Brand Identity
Motion
Event Promotion
Creative Direction
Brand Identity
Website
Motion
06
BDD Financial Services
BDD Financial Services
Modernising a heritage organisation through identity
Modernising a heritage organisation through identity
Refreshing the identity of a financial services business with a clearer, more modern brand system.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
07
WARM
WARM
Clarity and precision for a technical consultancy company
Clarity and precision for a technical consultancy company
Refreshing the identity of a IT services business with a bolder brand system.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
Clarity and precision for a technical consultancy company
01
Minor Attractions
Building a bold visual identity for an independent art fair in Fitzrovia that runs alongside Frieze Week.
Creative Direction
Brand Identity
Motion
Environmental
Building an identity for a contemporary Art Fair
02
Snap
Leading the strategic rebrand of the agency
I work for, redefining how it presents itself to clients and talent.
Creative Direction
Brand Identity
Website
Motion
Branding a full-service creative agency
03
Bouk
Creating a hospitality brand that brings booking, discovery and guest experience into one seamless platform.
Creative Direction
Brand Identity
Website
Motion
A brand system for intelligent mobility
04
Eatron
A brand system for intelligent mobility
Repositioning a battery technology company with a future-facing identity for the electric mobility sector.
Creative Direction
Brand Identity
Website
Motion
06
BDD Financial Services
Modernising a heritage organisation through identity
Refreshing the identity of a financial services business with a clearer, more modern brand system.
Creative Direction
Brand Identity
Web Design
Motion
05
The Loft
Crafting the identity for an underground music events company, bringing its distinctive atmosphere to life across every touchpoint.
Creative Direction
Brand Identity
Website
Motion
A bold identity for underground electronic culture
07
WARM
Clarity and precision for a technical consultancy company
Refreshing the identity of a IT services business with a bolder brand system.
Creative Direction
Brand Identity
Web Design
Motion
REEL
Motion Reel
A reel of my motion experiments and motion-led video work
MY APPROACH
I focus on understanding the problem first, then developing a clear creative direction before refining the details. Process, experimentation, and iteration are central to how the work evolves. Each project balances concept and execution, ensuring the final outcome feels intentional, coherent, and well-crafted.
I focus on understanding the problem first, then developing a clear creative direction before refining the details. Process, experimentation, and iteration are central to how the work evolves. Each project balances concept and execution, ensuring the final outcome feels intentional, coherent, and well-crafted.
Selected Work
01
Minor Attractions
Building an identity for a contemporary Art Fair
Building a bold visual identity for an independent art fair in Fitzrovia that runs alongside Frieze Week.
Creative Direction
Brand Identity
Motion
Environmental
Creative Direction
Brand Identity
Motion
Environmental
02
Snap
Branding a full-service creative agency
Branding a full-service creative agency
Leading the strategic rebrand of the agencyI work for, redefining how it presents itself to clients and talent.
Creative Direction
Brand Identity
Web Design
Motion
Brand Rollout
Website
Motion
Creative Direction
Brand Identity
Web Design
Motion
Brand Rollout
03
Bouk
Designing an effortless booking platform
Designing an effortless booking platform
Creating a hospitality brand that brings booking, discovery and guest experience into one seamless platform.
Creative Direction
Brand Identity
Web Design
Website
Motion
04
Eatron
A brand system for intelligent mobility
A brand system for intelligent mobility
Repositioning a battery technology company with a future-facing identity for the electric mobility sector.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
05
The Loft
A bold identity for underground electronic culture
A bold identity for underground electronic culture
Crafting the identity for an underground music events company, bringing its distinctive atmosphere to life across every touchpoint.
Creative Direction
Brand Identity
Motion
Event Promotion
Creative Direction
Brand Identity
Website
Motion
06
BDD Financial Services
Modernising a heritage organisation through identity
Modernising a heritage organisation through identity
Refreshing the identity of a financial services business with a clearer, more modern brand system.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
07
WARM
Clarity and precision for a technical consultancy company
Clarity and precision for a technical consultancy company
Refreshing the identity of a IT services business with a bolder brand system.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
Clarity and precision for a technical consultancy company
01
Minor Attractions
Building a bold visual identity for an independent art fair in Fitzrovia that runs alongside Frieze Week.
Creative Direction
Brand Identity
Motion
Environmental
Building an identity for a contemporary Art Fair
02
Snap
Leading the strategic rebrand of the agency
I work for, redefining how it presents itself to clients and talent.
Creative Direction
Brand Identity
Website
Motion
Branding a full-service creative agency
03
Bouk
Creating a hospitality brand that brings booking, discovery and guest experience into one seamless platform.
Creative Direction
Brand Identity
Website
Motion
A brand system for intelligent mobility
04
Eatron
A brand system for intelligent mobility
Repositioning a battery technology company with a future-facing identity for the electric mobility sector.
Creative Direction
Brand Identity
Website
Motion
06
BDD Financial Services
Modernising a heritage organisation through identity
Refreshing the identity of a financial services business with a clearer, more modern brand system.
Creative Direction
Brand Identity
Web Design
Motion
05
The Loft
Crafting the identity for an underground music events company, bringing its distinctive atmosphere to life across every touchpoint.
Creative Direction
Brand Identity
Website
Motion
A bold identity for underground electronic culture
07
WARM
Clarity and precision for a technical consultancy company
Refreshing the identity of a IT services business with a bolder brand system.
Creative Direction
Brand Identity
Web Design
Motion
REEL
Motion Reel
A reel of my motion experiments and motion-led video work
MY APPROACH
I focus on understanding the problem first, then developing a clear creative direction before refining the details. Process, experimentation, and iteration are central to how the work evolves. Each project balances concept and execution, ensuring the final outcome feels intentional, coherent, and well-crafted.
Selected Work
01
Minor Attractions
Building an identity for a contemporary Art Fair
Building a bold visual identity for an independent art fair in Fitzrovia that runs alongside Frieze Week.
Creative Direction
Brand Identity
Motion
Environmental
Creative Direction
Brand Identity
Motion
Environmental
02
Snap
Branding a full-service creative agency
Branding a full-service creative agency
Leading the strategic rebrand of the agency I work for, redefining how it presents itself to clients and talent.
Creative Direction
Brand Identity
Web Design
Motion
Brand Rollout
Website
Motion
Creative Direction
Brand Identity
Web Design
Motion
Brand Rollout
03
Bouk
Designing an effortless booking platform
Designing an effortless booking platform
Creating a hospitality brand that brings booking, discovery and guest experience into one seamless platform.
Creative Direction
Brand Identity
Web Design
Website
Motion
04
Eatron
A brand system for intelligent mobility
A brand system for intelligent mobility
Repositioning a battery technology company with a future-facing identity for the electric mobility sector.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
05
The Loft
A bold identity for underground electronic culture
A bold identity for underground electronic culture
Crafting the identity for an underground music events company, bringing its distinctive atmosphere to life across every touchpoint.
Creative Direction
Brand Identity
Motion
Event Promotion
Creative Direction
Brand Identity
Website
Motion
06
BDD Financial Services
Modernising a heritage organisation through identity
Modernising a heritage organisation through identity
Refreshing the identity of a financial services business with a clearer, more modern brand system.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
07
WARM
Clarity and precision for a technical consultancy company
Clarity and precision for a technical consultancy company
Refreshing the identity of a IT services business with a bolder brand system.
Creative Direction
Brand Identity
Web Design
Motion
Website
Motion
Clarity and precision for a technical consultancy company
01
Minor Attractions
Building a bold visual identity for an independent art fair in Fitzrovia that runs alongside Frieze Week.
Creative Direction
Brand Identity
Motion
Environmental
Building an identity for a contemporary Art Fair
02
Snap
Leading the strategic rebrand of the agency
I work for, redefining how it presents itself to clients and talent.
Creative Direction
Brand Identity
Website
Motion
Branding a full-service creative agency
03
Bouk
Creating a hospitality brand that brings booking, discovery and guest experience into one seamless platform.
Creative Direction
Brand Identity
Website
Motion
A brand system for intelligent mobility
04
Eatron
A brand system for intelligent mobility
Repositioning a battery technology company with a future-facing identity for the electric mobility sector.
Creative Direction
Brand Identity
Website
Motion
06
BDD Financial Services
Modernising a heritage organisation through identity
Refreshing the identity of a financial services business with a clearer, more modern brand system.
Creative Direction
Brand Identity
Web Design
Motion
05
The Loft
Crafting the identity for an underground music events company, bringing its distinctive atmosphere to life across every touchpoint.
Creative Direction
Brand Identity
Website
Motion
A bold identity for underground electronic culture
07
WARM
Clarity and precision for a technical consultancy company
Refreshing the identity of a IT services business with a bolder brand system.
Creative Direction
Brand Identity
Web Design
Motion
REEL
Motion Reel
A reel of my motion experiments and motion-led video work
MY APPROACH