About Me
Design-led thinking,
grounded in strategy and craft.
CORE PRACTICE
I'm a Brand Designer and Creative Lead creating identity systems, motion and digital experiences that help organisations communicate with clarity, consistency and character.
BRAND & IDENTITY
I create brand identity systems that balance strategic thinking with thoughtful execution. From positioning and visual language through to rollout, I focus on building brands that are distinctive, flexible, and designed to work consistently across every touchpoint.
+ Brand Identity Systems
+ Typography & Layout
+ Colour & Visual Language
+ Brand Guidelines
+ Digital & Motion extensions
MOTION
I use animation to add clarity, rhythm and personality, helping brands communicate consistently across digital experiences, campaigns and social content.
+ Motion Systems
+ Brand Animation
+ UI Interactivity
+ Social Content
+ Creative Experimentation
WEB DESIGN
I design websites that translate brand systems into engaging digital experiences. My focus is on hierarchy, interaction and usability, creating sites that feel intuitive, considered and visually cohesive.
+ UX & UI Design
+ Web Design Systems
+ Prototyping & Interaction
+ Responsive Design
BRAND & IDENTITY
I create brand identity systems that balance strategic thinking with thoughtful execution. From positioning and visual language through to rollout, I focus on building brands that are distinctive, flexible, and designed to work consistently across every touchpoint.
+ Brand Identity Systems
+ Typography & Layout
+ Colour & Visual Language
+ Brand Guidelines
+ Digital & Motion extensions
MOTION
I use animation to add clarity, rhythm and personality, helping brands communicate consistently across digital experiences, campaigns and social content.
+ Motion Systems
+ Brand Animation
+ UI Interactivity
+ UI Motion & Transitions
+ Timing, Pacing & Looping
WEB DESIGN
I design websites that translate brand systems into engaging digital experiences. My focus is on hierarchy, interaction and usability, creating sites that feel intuitive, considered and visually cohesive.
+ UX & UI Design
+ Web Design Systems
+ Prototyping & Interaction
+ Responsive Design
EXPERIENCE
Experience
My career has been shaped by agency life, where I've worked across branding, motion and digital for clients spanning culture, technology, hospitality and professional services. Taking projects from early ideas through to launch has given me a broad understanding of the creative process, while leading teams has strengthened my ability to guide work with clarity and confidence.
Snap Design & Digital
2021 – Present
Intern → Junior Designer → Digital Creative → Creative Lead
Progressed from Intern to Creative Lead in under four years, now leading creative direction, branding, motion and digital projects across the agency while mentoring junior designers.
Freelance Designer
2018 – Present
Graphic & Motion Designer
Worked with independent businesses across branding, digital and motion, delivering flexible creative solutions for organisations ranging from hospitality startups to cultural events.
UAL: London College of Communication
2018 – 2021
BA Graphic Media Design, Upper Second Class Honours (2:1)
Potting Shed Jersey
2017 – 2018
Design Internship
Supported branding and digital projects within a studio environment, building a strong foundation in design thinking, collaboration and creative execution.
WHERE I'M AT
Where I'M AT
Currently…
Alongside client work, I spend time exploring abstract motion and visual systems as a way to test ideas and refine my craft.
Outside of design, I enjoy cooking and baking, and exploring electronic music through DJing, a different creative outlet that influences how I think about rhythm and timing.
I’m currently a Creative Lead at Snap and looking to join a brand-focused studio where I can continue refining my craft and collaborate closely with senior creatives.
FANCY A CHAT?
Let's talk
If you’d like to discuss a role, a project, or design more generally, feel free to get in touch!
About Me
Design-led thinking,
grounded in strategy and craft.
CORE PRACTICE
I'm a Brand Designer and Creative Lead creating identity systems, motion and digital experiences that help organisations communicate with clarity, consistency and character.
BRAND & IDENTITY
I create brand identity systems that balance strategic thinking with thoughtful execution. From positioning and visual language through to rollout, I focus on building brands that are distinctive, flexible, and designed to work consistently across every touchpoint.
+ Brand Identity Systems
+ Typography & Layout
+ Colour & Visual Language
+ Brand Guidelines
+ Digital & Motion
MOTION
Motion design that brings brands to life, from structured systems to more abstract creative experiments. I use motion to explore rhythm, form, and feeling, adding energy, and character across brand and digital experiences.
+ Motion Systems
+ Abstract Motion Studies
+ 2D & 3D Animation
+ UI Motion & Transitions
+ Timing & Pacing
WEB DESIGN
I design websites that translate brand systems into engaging digital experiences. My focus is on hierarchy, interaction and usability, creating sites that feel intuitive, considered and visually cohesive.
+ UX & UI Design
+ Web Design Systems
+ Prototyping & Interaction
+ Responsive Design
EXPERIENCE
Experience
My career has been shaped by agency life, where I've worked across branding, motion and digital for clients spanning culture, technology, hospitality and professional services. Taking projects from early ideas through to launch has given me a broad understanding of the creative process, while leading teams has strengthened my ability to guide work with clarity and confidence.
Snap Design & Digital
2021 – Present
Intern → Junior Designer → Digital Creative → Creative Lead
Progressed from Intern to Creative Lead in under four years, now leading creative direction, branding, motion and digital projects across the agency while mentoring junior designers.
Freelance Designer
2018 – Present
Graphic & Motion Designer
Worked with independent businesses across branding, digital and motion, delivering flexible creative solutions for organisations ranging from hospitality startups to cultural events.
UAL: London College of Communication
2018 – 2021
BA Graphic Media Design, Upper Second Class Honours (2:1)
Potting Shed Jersey
2017 – 2018
Design Internship
Supported branding and digital projects within a studio environment, building a strong foundation in design thinking, collaboration and creative execution.
WHERE I'M AT
Currently…
Alongside client work, I spend time exploring abstract motion and visual systems as a way to test ideas and refine my craft.
Outside of design, I enjoy cooking and baking, and exploring electronic music through DJing, a different creative outlet that influences how I think about rhythm and timing.
I’m currently a Creative Lead at Snap and looking to join a brand-focused studio where I can continue refining my craft and collaborate closely with senior creatives.
FANCY A CHAT?
Let's talk
If you’d like to discuss a role, a project, or design more generally, feel free to get in touch!
About Me
Design-led thinking,
grounded in strategy and craft.
CORE PRACTICE
I'm a Brand Designer and Creative Lead creating identity systems, motion and digital experiences that help organisations communicate with clarity, consistency and character.
BRAND & IDENTITY
I create brand identity systems that balance strategic thinking with thoughtful execution. From positioning and visual language through to rollout, I focus on building brands that are distinctive, flexible, and designed to work consistently across every touchpoint.
+ Brand Identity Systems
+ Typography & Layout
+ Colour & Visual Language
+ Brand Guidelines
+ Digital & Motion extensions
MOTION
I use animation to add clarity, rhythm and personality, helping brands communicate consistently across digital experiences, campaigns and social content.
+ Motion Systems
+ Brand Animation
+ UI Interactivity
+ UI Motion & Transitions
+ Timing, Pacing & Looping
WEB DESIGN
I design websites that translate brand systems into engaging digital experiences. My focus is on hierarchy, interaction and usability, creating sites that feel intuitive, considered and visually cohesive.
+ UX & UI Design
+ Web Design Systems
+ Prototyping & Interaction
+ Responsive Design
EXPERIENCE
Experience
My career has been shaped by agency life, where I've worked across branding, motion and digital for clients spanning culture, technology, hospitality and professional services. Taking projects from early ideas through to launch has given me a broad understanding of the creative process, while leading teams has strengthened my ability to guide work with clarity and confidence.
Snap Design & Digital
2021 – Present
Intern → Junior Designer → Digital Creative → Creative Lead
Progressed from Intern to Creative Lead in under four years, now leading creative direction, branding, motion and digital projects across the agency while mentoring junior designers.
Freelance Designer
2018 – Present
Graphic & Motion Designer
Worked with independent businesses across branding, digital and motion, delivering flexible creative solutions for organisations ranging from hospitality startups to cultural events.
UAL: London College of Communication
2018 – 2021
BA Graphic Media Design, Upper Second Class Honours (2:1)
Potting Shed Jersey
2017 – 2018
Design Internship
Supported branding and digital projects within a studio environment, building a strong foundation in design thinking, collaboration and creative execution.
Where I'M AT
Currently…
Alongside client work, I spend time exploring abstract motion and visual systems as a way to test ideas and refine my craft.
Outside of design, I enjoy cooking and baking, and exploring electronic music through DJing, a different creative outlet that influences how I think about rhythm and timing.
I’m currently a Creative Lead at Snap and looking to join a brand-focused studio where I can continue refining my craft and collaborate closely with senior creatives.
FANCY A CHAT?
Let's talk
If you’d like to discuss a role, a project, or design more generally, feel free to get in touch!