Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
Landing Page
Landing Page
2024
Overview
Eatron operates at the forefront of the electrification revolution. Their intelligent battery management software makes electric-powered products safer, smarter and more efficient. Despite their technical sophistication, the brand and digital presence felt overly technical and visually dated. It didn’t reflect the precision, innovation or ambition behind the product.
PROBLEM
CHALLENGE
The previous identity lacked cohesion, clarity and modernity. Heavy gradients, drop shadows and abstract tech motifs obscured the logo’s core form, and the website relied on generic tech aesthetics that no longer reflected Eatron’s sophistication. There was no unified system to express safety, precision or innovation. The challenge was to translate complex battery technology into clear, confident design while preserving the heritage embodied in the original wordmark.
The brief was to modernise the identity while preserving the equity of a logo the founders were emotionally attached to.
The previous identity lacked cohesion and clarity. Heavy gradients, drop shadows and abstract tech motifs obscured the logo’s core form, while the wider visual language leaned on generic technology aesthetics. There was no unified system to communicate safety, precision or innovation.
The challenge was to translate complex battery technology into a clear and confident visual language, without losing the heritage embedded in the original wordmark.
APPROACH
I began by reframing heritage rather than replacing it.
Instead of discarding the existing logo, I stripped it back. Removing heavy gradients, shadows and the outdated tagline revealed a cleaner, more timeless wordmark. The logotype was recoloured and decoupled from the brand mark, giving it space to feel more premium and precise.
Typography and colour were chosen to mirror the geometry of the wordmark. Neulis Sans introduced subtle echoes of the logo’s forms, while a restrained palette created hierarchy without distraction.
Motion was treated as a design material, not decoration. Subtle transitions were developed to introduce rhythm and precision, reinforcing the technical nature of the product without overwhelming content.
To move away from generic tech visuals, the art direction shifted towards the natural world. Large-scale landscape photography highlighted the environmental context of Eatron’s technology, reframing the brand as enabling sustainable progress rather than abstract innovation.
ROLE & DELIVERABLES
My Role
Lead Designer
I led the identity refinement and visual system development from concept through to rollout.
Brand identity & logo refinement
Visual system & colour palette
Typography selection
Motion & interaction design
Art direction & imagery
UI & layout design
Deliverables
Brand identity refinement
Logotype redevelopment
Colour palette and typographic system
Identity system guidelines
Motion principles and interaction direction
Art direction and curated photography
UI and layout design
THE RESULT
OUTCOME
Eatron now owns a refined and cohesive identity that aligns perception with capability.
The visual system balances heritage with progression, presenting the company as a confident and responsible leader in electrification. The brand feels clearer, more mature and better aligned with the precision of its technology.
LEARNING
Insights I learned from this project:
This project reinforced the value of refinement over reinvention.
Preserving and modernising a recognisable wordmark can anchor transformation without losing familiarity. It also deepened my understanding of how restrained palettes and natural imagery can humanise complex technical brands.
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
PORTFOLIO
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Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
Landing Page
Landing Page
2024
Overview
Eatron operates at the forefront of the electrification revolution. Their intelligent battery management software makes electric-powered products safer, smarter and more efficient. Despite their technical sophistication, the brand and digital presence felt overly technical and visually dated.
It didn’t reflect the precision, innovation or ambition behind the product.
PROBLEM
The previous identity lacked cohesion, clarity and modernity. Heavy gradients, drop shadows and abstract tech motifs obscured the logo’s core form, and the website relied on generic tech aesthetics that no longer reflected Eatron’s sophistication. There was no unified system to express safety, precision or innovation. The challenge was to translate complex battery technology into clear, confident design while preserving the heritage embodied in the original wordmark.
APPROACH
I began by reframing heritage rather than replacing it.
Instead of discarding the existing logo, I stripped it back. Removing heavy gradients, shadows and the outdated tagline revealed a cleaner, more timeless wordmark. The logotype was recoloured and decoupled from the brand mark, giving it space to feel more premium and precise.
Typography and colour were chosen to mirror the geometry of the wordmark. Neulis Sans introduced subtle echoes of the logo’s forms, while a restrained palette created hierarchy without distraction.
Motion was treated as a design material, not decoration. Subtle transitions were developed to introduce rhythm and precision, reinforcing the technical nature of the product without overwhelming content.
To move away from generic tech visuals, the art direction shifted towards the natural world. Large-scale landscape photography highlighted the environmental context of Eatron’s technology, reframing the brand as enabling sustainable progress rather than abstract innovation.
ROLE & DELIVERABLES
My Role
Lead Designer
I led the identity refinement and visual system development from concept through to rollout.
Deliverables
Primary and secondary logomarks
Typography and colour framework
Identity system guidelines
Motion concepts & interaction direction
Curated photography & art direction
Responsive UI design (web)
THE RESULT
Eatron now owns a refined and cohesive identity that aligns perception with capability.
The visual system balances heritage with progression, presenting the company as a confident and responsible leader in electrification. The brand feels clearer, more mature and better aligned with the precision of its technology.
LEARNING
Insights I learned from this project:
Preserving and modernising a loved wordmark can anchor a transformation without losing familiarity.
Natural imagery and restrained palettes can humanise technical brands and elevate emotional resonance.
Motion studies, when grounded in design logic, enhance rhythm and user experience without becoming decoration.
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
PORTFOLIO
More Projects
More Projects
Other Projects
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
Landing Page
Landing Page
2024
Overview
Eatron operates at the forefront of the electrification revolution. Their intelligent battery management software makes electric-powered products safer, smarter and more efficient. Despite their technical sophistication, the brand and digital presence felt overly technical and visually dated. It didn’t reflect the precision, innovation or ambition behind the product.
PROBLEM
The previous identity lacked cohesion, clarity and modernity. Heavy gradients, drop shadows and abstract tech motifs obscured the logo’s core form, and the website relied on generic tech aesthetics that no longer reflected Eatron’s sophistication. There was no unified system to express safety, precision or innovation. The challenge was to translate complex battery technology into clear, confident design while preserving the heritage embodied in the original wordmark.
APPROACH
I began by reframing heritage rather than replacing it.
Instead of discarding the existing logo, I stripped it back. Removing heavy gradients, shadows and the outdated tagline revealed a cleaner, more timeless wordmark. The logotype was recoloured and decoupled from the brand mark, giving it space to feel more premium and precise.
Typography and colour were chosen to mirror the geometry of the wordmark. Neulis Sans introduced subtle echoes of the logo’s forms, while a restrained palette created hierarchy without distraction.
Motion was treated as a design material, not decoration. Subtle transitions were developed to introduce rhythm and precision, reinforcing the technical nature of the product without overwhelming content.
To move away from generic tech visuals, the art direction shifted towards the natural world. Large-scale landscape photography highlighted the environmental context of Eatron’s technology, reframing the brand as enabling sustainable progress rather than abstract innovation.
ROLE & DELIVERABLES
My Role
Lead Designer
I led the identity refinement and visual system development from concept through to rollout.
Deliverables
Brand identity refinement
Logotype redevelopment
Colour palette and typographic system
Identity system guidelines
Motion principles and interaction direction
Art direction and curated photography
UI and layout design
THE RESULT
Eatron now owns a refined and cohesive identity that aligns perception with capability.
The visual system balances heritage with progression, presenting the company as a confident and responsible leader in electrification. The brand feels clearer, more mature and better aligned with the precision of its technology.
LEARNING
Insights I learned from this project:
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
PORTFOLIO