Designing Brands with Clarity
Designing Brands with Clarity
Designing Brands with Clarity
Kieran Gaskell
Kieran Gaskell
ABOUT ME
I build cohesive identity and digital systems that balance strategic thinking with refined craft. From brand foundations to motion and web, I design work that feels connected, considered and built to last.
Rethinking Problems Properly
My work sits between strategy and execution. I’m interested in the thinking behind the work just as much as the visuals themselves. From identity systems to motion and web, I focus on building brands that feel clear, confident and consistent across every touchpoint.
Crafting Clear Connections
My work sits at the intersection of strategy and execution, where strong thinking meets considered design. From identity systems to motion and web, I bring ideas to life with a focus on clarity, creativity, and craft.
Leading With Clarity
I’m currently a Creative Lead at a full-service agency, working closely with clients and cross-functional teams to turn complex challenges into structured, scalable brand systems. That means defining direction, setting standards and staying hands-on in the detail to make sure the work delivers properly.
FEATURED WORKS
[KG — 02]
Selected Projects
A few projects that show what I do best.
FEATURED WORKS
[ KG - 2026 ]
Selected Projects
A few projects that show what I do best.
REEL
Motion Reel
Motion Reel
A reel of my motion experiments and motion-led video work
STATS & FACTS
With over four years of experience across agency and freelance projects, I’ve worked across sectors including technology, finance, hospitality, wellness and culture. From early-stage concepts to full rebrands and digital rollouts, I lead projects with curiosity, precision and momentum.
0+
0+
Years Industry Experience
as a digital designer
0+
0+
Projects Completed
Both at agency and freelance
MY PROCESS
01
Strategy & Ideation
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
01
Strategy & Ideation
Every project starts with asking the right questions. What’s actually not working? What needs to change? Where does the brand want to go? I spend time understanding the context before jumping into visuals. The aim is to define a clear direction early, so every creative decision that follows feels grounded rather than reactive.
01
Strategy & Ideation
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
02
Design & Development
With direction in place, I design and build across brand, motion, and digital. I prioritise systems over one-offs, creating work that is flexible, consistent, and scalable. Close collaboration with designers, developers, and producers ensures ideas are executed with care and clarity.
02
Design & Development
Once the direction is clear, I build it properly. Across identity, motion and digital, I focus on creating systems that hold together. Not just nice outputs, but work that feels cohesive wherever it lives. I’m hands-on throughout, refining details, testing ideas and collaborating closely with developers and producers to make sure what’s imagined is actually delivered at a high standard.
02
Design & Development
With direction in place, I design and build across brand, motion, and digital. I prioritise systems over one-offs, creating work that is flexible, consistent, and scalable. Close collaboration with designers, developers, and producers ensures ideas are executed with care and clarity.
03
Launch & Growth
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
03
Launch & Growth
Launch is where the work meets reality. I think about how the brand behaves once it’s live, across web, social, motion and beyond. It needs to feel consistent, adaptable and ready to evolve. The goal is not just a strong launch moment, but a foundation the brand can grow from.
03
Launch & Growth
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
01
Strategy & Ideation
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
02
Design & Development
With direction in place, I design and build across brand, motion, and digital. Close collaboration with designers, developers, and producers ensures ideas are executed with care and clarity.
03
Launch & Growth
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
PRACTICE
My PRACTICE
01
Branding & Identity
02
Motion Graphics
03
Digital & Web
04
Art Direction
05
Creative Leadership
06
Video & Film
Branding & Identity
Motion Graphics
Digital & Web
Art Direction
Creative Leadership
Video & Film
FEATURED WORKS
[ KG - 2026 ]
Selected Projects
A few projects that show what I do best.
Designing Brands with Clarity
Kieran Gaskell
ABOUT ME
I build cohesive identity and digital systems that balance strategic thinking with refined craft. From brand foundations to motion and web, I design work that feels connected, considered and built to last.
Rethinking Problems Properly
My work sits between strategy and execution. I’m interested in the thinking behind the work just as much as the visuals themselves. From identity systems to motion and web, I focus on building brands that feel clear, confident and consistent across every touchpoint.
Crafting Clear Connections
My work sits at the intersection of strategy and execution, where strong thinking meets considered design. From identity systems to motion and web, I bring ideas to life with a focus on clarity, creativity, and craft.
Leading With Clarity
I’m currently a Creative Lead at a full-service agency, working closely with clients and cross-functional teams to turn complex challenges into structured, scalable brand systems. That means defining direction, setting standards and staying hands-on in the detail to make sure the work delivers properly.
FEATURED WORKS
Selected Projects
A few projects that show what I do best.
FEATURED WORKS
[ KG - 2026 ]
Selected Projects
A few projects that show what I do best.
REEL
Motion Reel
A reel of my motion experiments and motion-led video work
STATS & FACTS
With over four years of experience across agency and freelance projects, I’ve worked across sectors including technology, finance, hospitality, wellness and culture. From early-stage concepts to full rebrands and digital rollouts, I lead projects with curiosity, precision and momentum.
0+
0+
Years Industry Experience
as a digital designer
0+
0+
Projects Completed
Both at agency and freelance
MY PROCESS
01
Strategy & Ideation
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
02
Design & Development
With direction in place, I design and build across brand, motion, and digital. I prioritise systems over one-offs, creating work that is flexible, consistent, and scalable. Close collaboration with designers, developers, and producers ensures ideas are executed with care and clarity.
03
Launch & Growth
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
01
Strategy & Ideation
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
02
Design & Development
With direction in place, I design and build across brand, motion, and digital. Close collaboration with designers, developers, and producers ensures ideas are executed with care and clarity.
03
Launch & Growth
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
PRACTICE
01
Branding & Identity
02
Motion Graphics
03
Digital & Web
04
Art Direction
05
Creative Leadership
06
Video & Film
Branding & Identity
Motion Graphics
Digital & Web
Art Direction
Creative Leadership
Video & Film
FEATURED WORKS
[ KG - 2026 ]
Selected Projects
A few projects that show what I do best.
Designing Brands with Clarity
Kieran Gaskell
ABOUT ME
I build cohesive identity and digital systems that balance strategic thinking with refined craft. From brand foundations to motion and web, I design work that feels connected, considered and built to last.
Rethinking Problems Properly
My work sits between strategy and execution. I’m interested in the thinking behind the work just as much as the visuals themselves. From identity systems to motion and web, I focus on building brands that feel clear, confident and consistent across every touchpoint.
Crafting Clear Connections
My work sits at the intersection of strategy and execution, where strong thinking meets considered design. From identity systems to motion and web, I bring ideas to life with a focus on clarity, creativity, and craft.
Leading With Clarity
I’m currently a Creative Lead at a full-service agency, working closely with clients and cross-functional teams to turn complex challenges into structured, scalable brand systems. That means defining direction, setting standards and staying hands-on in the detail to make sure the work delivers properly.
FEATURED WORKS
[KG — 02]
Selected Projects
A few projects that show what I do best.
FEATURED WORKS
[ KG - 2026 ]
Selected Projects
A few projects that show what I do best.
REEL
Motion Reel
A reel of my motion experiments and motion-led video work
STATS & FACTS
With over four years of experience across agency and freelance projects, I’ve worked across sectors including technology, finance, hospitality, wellness and culture. From early-stage concepts to full rebrands and digital rollouts, I lead projects with curiosity, precision and momentum.
0+
0+
Years Industry Experience
as a digital designer
0+
0+
Projects Completed
Both at agency and freelance
MY PROCESS
01
Strategy & Ideation
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
02
Design & Development
With direction in place, I design and build across brand, motion, and digital. I prioritise systems over one-offs, creating work that is flexible, consistent, and scalable. Close collaboration with designers, developers, and producers ensures ideas are executed with care and clarity.
03
Launch & Growth
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
01
Strategy & Ideation
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
02
Design & Development
With direction in place, I design and build across brand, motion, and digital. Close collaboration with designers, developers, and producers ensures ideas are executed with care and clarity.
03
Launch & Growth
Every project starts with understanding. I work to uncover the core problem, define clear objectives, and build a strategic foundation that informs every creative decision.
PRACTICE
Branding & Identity
Motion Graphics
Digital & Web
Art Direction
Creative Leadership
Video & Film
Branding & Identity
Motion Graphics
Digital & Web
Art Direction
Creative Leadership
Video & Film
FEATURED WORKS
[ KG - 2026 ]
Selected Projects
A few projects that show what I do best.