BDD Financial Services
A modern identity for a trusted financial partner
Brand & Identity
Web Design
Motion Graphics
2024
2024
2024
Know More
BDD Financial Services were evolving beyond their original remit, shifting from Business Development Directors to a broader role as financial partners and advisors. The challenge was to modernise their identity and design a visual system that felt professional, approachable, and reflective of this expanded focus.
The brief was to modernise the identity and website without losing the logo the founders were emotionally attached to. I saw this as an opportunity to refine rather than reinvent. By stripping back the outdated gradient, tagline and icon, I crafted a cleaner, more timeless word-mark that retained the original monospaced character while elevating its presence.
Visual Identity
The previous identity lacked cohesion, clarity and modernity. Heavy gradients, drop shadows and abstract tech motifs obscured the logo’s core form , and the website relied on generic tech aesthetics that no longer reflected Eatron’s sophistication . There was no unified system to express safety, precision or innovation. The challenge was to translate complex battery technology into clear, confident design while preserving the heritage embodied in the original wordmark .
In today’s fast-paced, technology-driven world, the connection between humans and nature has been severely eroded. Urban sprawl, pollution, and the demands of modern life have left little room for the tranquility and inspiration that natural landscapes once provided. People are increasingly feeling disconnected from the outdoors, leading to stress, burnout, and a longing for spaces that offer peace and rejuvenation. The magic of untouched meadows, serene forests, and vibrant ecosystems is fading, replaced by concrete jungles and digital distractions. This disconnect not only impacts mental and physical well-being but also diminishes our appreciation for the environment. Mystic Meadows aims to bridge this gap, rekindling the lost bond between humanity and the natural world.
Solution
Brand identity & logo refinement
Visual system & colour palette
Typography selection
Motion & interaction design
Art direction & Imagery
UI & Layout design
Brand identity & logo refinement
Visual system & colour palette
Typography selection
Motion & interaction design
Art direction & imagery
UI & layout design
Deliverables
Primary and secondary logomarks
Typography and colour framework
Identity system guidelines
Motion concepts & interaction direction
Curated photography & art direction
Responsive UI design (web)
APPROACH
The design process began by reframing heritage. Rather than discarding the original word-mark, I peeled back heavy gradients, drop shadows and the outdated tagline to reveal its core form . This refined logotype was recoloured and decoupled from the brand mark, creating an ethereal, premium aesthetic while maintaining the brand
Typography and colour were chosen to mirror the logo’s forms. Neulis Sans, with letterforms echoing those in the word-mark, provided cohesion across touch-points. A restrained palette and typographic hierarchy created calm and legibility.
Motion was used as a design material rather than decoration. On the web platform subtle transitions, concepted using GSAP and ScrollSmoother, introduced rhythm and precision, enhancing the user experience without distracting from content .
To shift away from generic tech motifs, the art direction focused on the natural world. Large‑scale photography of serene landscapes and natural phenomena highlighted the environmental impact of Eatron’s technology. A softer palette and refined layouts reinforced this connection, reframing the brand as working with nature rather than apart from it.
CRAFT & EXECUTION
Logo & Identity System
Typography & Colour
Motion & Interaction
Art Direction & Imagery
The Result
Eatron now owns a refined and cohesive identity that aligns public perception with scientificreality.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Learning
Insights I learned from this project:
Preserving and modernising a loved wordmark can anchor a transformation without losing familiarity.
Natural imagery and restrained palettes can humanise technical brands and elevate emotional resonance.
Motion studies, when grounded in design logic, enhance rhythm and user experience without becoming decoration.
Physio.je
Previously known as Performance Physio, the team approached me to reposition the brand and better reflect their people-first approach to physiotherapy. The aim was to reach beyond elite athletes and speak to a wider Jersey audience — including everyday patients and specialised services.
I led a full rebrand and launch campaign, delivering a new identity, website, and brand film that reflect their evolution and ambition.
Brand & Identity
Web DEsign
PORTFOLIO
More Projects
More Projects
Other Projects
BDD Financial Services
A modern identity for a trusted financial partner
Brand & Identity
Web Design
Motion Graphics
2024
2024
2024
Know More
BDD Financial Services were evolving beyond their original remit, shifting from Business Development Directors to a broader role as financial partners and advisors. The challenge was to modernise their identity and design a visual system that felt professional, approachable, and reflective of this expanded focus.
The brief was to modernise the identity and website without losing the logo the founders were emotionally attached to. I saw this as an opportunity to refine rather than reinvent. By stripping back the outdated gradient, tagline and icon, I crafted a cleaner, more timeless word-mark that retained the original monospaced character while elevating its presence.
Visual Identity
The previous identity lacked cohesion, clarity and modernity. Heavy gradients, drop shadows and abstract tech motifs obscured the logo’s core form , and the website relied on generic tech aesthetics that no longer reflected Eatron’s sophistication . There was no unified system to express safety, precision or innovation. The challenge was to translate complex battery technology into clear, confident design while preserving the heritage embodied in the original wordmark .
In today’s fast-paced, technology-driven world, the connection between humans and nature has been severely eroded. Urban sprawl, pollution, and the demands of modern life have left little room for the tranquility and inspiration that natural landscapes once provided. People are increasingly feeling disconnected from the outdoors, leading to stress, burnout, and a longing for spaces that offer peace and rejuvenation. The magic of untouched meadows, serene forests, and vibrant ecosystems is fading, replaced by concrete jungles and digital distractions. This disconnect not only impacts mental and physical well-being but also diminishes our appreciation for the environment. Mystic Meadows aims to bridge this gap, rekindling the lost bond between humanity and the natural world.
Solution
Brand identity & logo refinement
Visual system & colour palette
Typography selection
Motion & interaction design
Art direction & Imagery
UI & Layout design
Deliverables
Primary and secondary logomarks
Typography and colour framework
Identity system guidelines
Motion concepts & interaction direction
Curated photography & art direction
Responsive UI design (web)
APPROACH
The design process began by reframing heritage. Rather than discarding the original word-mark, I peeled back heavy gradients, drop shadows and the outdated tagline to reveal its core form . This refined logotype was recoloured and decoupled from the brand mark, creating an ethereal, premium aesthetic while maintaining the brand
Typography and colour were chosen to mirror the logo’s forms. Neulis Sans, with letterforms echoing those in the word-mark, provided cohesion across touch-points. A restrained palette and typographic hierarchy created calm and legibility.
Motion was used as a design material rather than decoration. On the web platform subtle transitions, concepted using GSAP and ScrollSmoother, introduced rhythm and precision, enhancing the user experience without distracting from content .
To shift away from generic tech motifs, the art direction focused on the natural world. Large‑scale photography of serene landscapes and natural phenomena highlighted the environmental impact of Eatron’s technology. A softer palette and refined layouts reinforced this connection, reframing the brand as working with nature rather than apart from it.
CRAFT & EXECUTION
Logo & Identity System
Typography & Colour
Motion & Interaction
Art Direction & Imagery
The Result
Learning
Physio.je
Previously known as Performance Physio, the team approached me to reposition the brand and better reflect their people-first approach to physiotherapy. The aim was to reach beyond elite athletes and speak to a wider Jersey audience — including everyday patients and specialised services.
I led a full rebrand and launch campaign, delivering a new identity, website, and brand film that reflect their evolution and ambition.
Brand & Identity
Web DEsign
PORTFOLIO
More Projects
More Projects
Other Projects
BDD Financial Services
A modern identity for a trusted financial partner
Brand & Identity
Web Design
Motion Graphics
2024
2024
2024
Know More
BDD Financial Services were evolving beyond their original remit, shifting from Business Development Directors to a broader role as financial partners and advisors. The challenge was to modernise their identity and design a visual system that felt professional, approachable, and reflective of this expanded focus.
The brief was to modernise the identity and website without losing the logo the founders were emotionally attached to. I saw this as an opportunity to refine rather than reinvent. By stripping back the outdated gradient, tagline and icon, I crafted a cleaner, more timeless word-mark that retained the original monospaced character while elevating its presence.
Visual Identity
The previous identity lacked cohesion, clarity and modernity. Heavy gradients, drop shadows and abstract tech motifs obscured the logo’s core form , and the website relied on generic tech aesthetics that no longer reflected Eatron’s sophistication . There was no unified system to express safety, precision or innovation. The challenge was to translate complex battery technology into clear, confident design while preserving the heritage embodied in the original wordmark .
In today’s fast-paced, technology-driven world, the connection between humans and nature has been severely eroded. Urban sprawl, pollution, and the demands of modern life have left little room for the tranquility and inspiration that natural landscapes once provided. People are increasingly feeling disconnected from the outdoors, leading to stress, burnout, and a longing for spaces that offer peace and rejuvenation. The magic of untouched meadows, serene forests, and vibrant ecosystems is fading, replaced by concrete jungles and digital distractions. This disconnect not only impacts mental and physical well-being but also diminishes our appreciation for the environment. Mystic Meadows aims to bridge this gap, rekindling the lost bond between humanity and the natural world.
Solution
Brand identity & logo refinement
Visual system & colour palette
Typography selection
Motion & interaction design
Art direction & Imagery
UI & Layout design
Deliverables
Primary and secondary logomarks
Typography and colour framework
Identity system guidelines
Motion concepts & interaction direction
Curated photography & art direction
Responsive UI design (web)
APPROACH
The design process began by reframing heritage. Rather than discarding the original word-mark, I peeled back heavy gradients, drop shadows and the outdated tagline to reveal its core form . This refined logotype was recoloured and decoupled from the brand mark, creating an ethereal, premium aesthetic while maintaining the brand
Typography and colour were chosen to mirror the logo’s forms. Neulis Sans, with letterforms echoing those in the word-mark, provided cohesion across touch-points. A restrained palette and typographic hierarchy created calm and legibility.
Motion was used as a design material rather than decoration. On the web platform subtle transitions, concepted using GSAP and ScrollSmoother, introduced rhythm and precision, enhancing the user experience without distracting from content .
To shift away from generic tech motifs, the art direction focused on the natural world. Large‑scale photography of serene landscapes and natural phenomena highlighted the environmental impact of Eatron’s technology. A softer palette and refined layouts reinforced this connection, reframing the brand as working with nature rather than apart from it.
CRAFT & EXECUTION
Logo & Identity System
Typography & Colour
Motion & Interaction
Art Direction & Imagery
The Result
Eatron now owns a refined and cohesive identity that aligns public perception with scientificreality.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Learning
Insights I learned from this project:
Preserving and modernising a loved wordmark can anchor a transformation without losing familiarity.
Natural imagery and restrained palettes can humanise technical brands and elevate emotional resonance.
Motion studies, when grounded in design logic, enhance rhythm and user experience without becoming decoration.
Physio.je
Previously known as Performance Physio, the team approached me to reposition the brand and better reflect their people-first approach to physiotherapy. The aim was to reach beyond elite athletes and speak to a wider Jersey audience — including everyday patients and specialised services.
I led a full rebrand and launch campaign, delivering a new identity, website, and brand film that reflect their evolution and ambition.
Brand & Identity
Web DEsign
PORTFOLIO