WARM
Building a digital glow
Brand & Identity
Web Design
Motion Graphics
2025
2025
2025
Overview
WARM needed a brand and digital identity that reflected their technical expertise and growth ambitions. The brief was to reimagine the brand from the ground up, crafting a flexible identity and an intuitive digital experience that communicated both energy and precision.
Problem
The existing brand relied on a single logo and abstract tech motifs, offering little in the way of structure or warmth. Navigation and UX issues hampered the user journey , while a lack of flexible design elements limited how the brand could be expressed. WARM needed to elevate their identity and create a digital platform that guided visitors effectively, reflecting the company’s momentum and confidence.
Key challenges:
Minimal brand system with no scalable framework
Rigid website lacking clear navigation and hierarchy
Identity that did not communicate technical capability or seriousness
Role & Scope
My Role
I was the sole designer on this project, completing:
Brand identity refresh & visual system
Gradient language & colour palette
Typography selection
Motion graphics & interaction design
UI & layout design
Creative direction for video & digital assets
Brand identity & logo refinement
Visual system & colour palette
Typography selection
Motion & interaction design
Art direction & imagery
UI & layout design
Deliverables
Primary brand marks & secondary icons
Typography and colour guidelines
Motion studies & animated assets
Responsive UI design (web)
Digital and launch video collateral
APPROACH
The brand refresh began with a colour‑driven identity. A gradient system built on warm hues became the core of the visual language, communicating energy and precision across digital, motion and large‑format applications. Typography played a crucial role: the sans-serif Host Grotesk provided a clean, approachable base, while Baj Jamjuree added technical weight. Together they formed a modern voice that balanced professionalism with technical profiency
For the digital platform, the website was rebuilt around user‑centred navigation and a modular design framework. Motion graphics, crafted video content and subtle interactions brought the brand to life online. Clean entrance animations for key text added rhythm and clarity, while refined layouts ensured flexibility and growth.
CRAFT & EXECUTION
Logo & Identity System
Designed a distinctive mark that feels modern and approachable, giving Bouk a recognisable presence.
Established clear usage rules to ensure consistency across print and digital.
Typography & Colour
Implemented Aeonik for primary headers and Inter for body copy. This pairing supports clarity across screen sizes and content types.
Built a colour system featuring warm neutrals and strategic accents, ensuring a calm foundation with hints of energy and precision where needed.
Created a hierarchy for headings, subheadings and text to guide users through the interface.
Motion & Interaction
Directed imagery to be calm, modern and human: soft light, natural tones and thoughtful composition.
Chose real users and environments to convey authenticity and warmth, aligning with Bouk’s ethos.
Created composition and cropping guidelines to keep the visual language consistent.
Art Direction & Imagery
Built modular UI components, including navigation, buttons and cards, that can adapt to persona‑specific funnels and campaigns.
Designed flows around clarity and ease of use, ensuring that each action feels intuitive and stress‑free.
Used unconventional text layouts to separate bouk from its competitors
The Result
Eatron now owns a refined and cohesive identity that aligns public perception with scientificreality.
The result is a refined and cohesive identity that aligns perception with reality.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Learning
Insights I learned from this project:
Preserving and modernising a loved wordmark can anchor a transformation without losing familiarity.
Natural imagery and restrained palettes can humanise technical brands and elevate emotional resonance.
Motion studies, when grounded in design logic, enhance rhythm and user experience without becoming decoration.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
PORTFOLIO
More Projects
More Projects
Other Projects
WARM
Building a digital glow
Brand & Identity
Web Design
Motion Graphics
2025
2025
2025
Overview
WARM needed a brand and digital identity that reflected their technical expertise and growth ambitions. The brief was to reimagine the brand from the ground up, crafting a flexible identity and an intuitive digital experience that communicated both energy and precision.
Problem
The existing brand relied on a single logo and abstract tech motifs, offering little in the way of structure or warmth. Navigation and UX issues hampered the user journey , while a lack of flexible design elements limited how the brand could be expressed. WARM needed to elevate their identity and create a digital platform that guided visitors effectively, reflecting the company’s momentum and confidence.
Key challenges:
Minimal brand system with no scalable framework
Rigid website lacking clear navigation and hierarchy
Identity that did not communicate technical capability or seriousness
Role & Scope
My Role
I was the sole designer on this project, completing:
Brand identity refresh & visual system
Gradient language & colour palette
Typography selection
Motion graphics & interaction design
UI & layout design
Creative direction for video & digital assets
Deliverables
Primary brand marks & secondary icons
Typography and colour guidelines
Motion studies & animated assets
Responsive UI design (web)
Digital and launch video collateral
APPROACH
The brand refresh began with a colour‑driven identity. A gradient system built on warm hues became the core of the visual language, communicating energy and precision across digital, motion and large‑format applications. Typography played a crucial role: the sans-serif Host Grotesk provided a clean, approachable base, while Baj Jamjuree added technical weight. Together they formed a modern voice that balanced professionalism with technical profiency
For the digital platform, the website was rebuilt around user‑centred navigation and a modular design framework. Motion graphics, crafted video content and subtle interactions brought the brand to life online. Clean entrance animations for key text added rhythm and clarity, while refined layouts ensured flexibility and growth.
CRAFT & EXECUTION
Logo & Identity System
Designed a distinctive mark that feels modern and approachable, giving Bouk a recognisable presence.
Established clear usage rules to ensure consistency across print and digital.
Typography & Colour
Implemented Aeonik for primary headers and Inter for body copy. This pairing supports clarity across screen sizes and content types.
Built a colour system featuring warm neutrals and strategic accents, ensuring a calm foundation with hints of energy and precision where needed.
Created a hierarchy for headings, subheadings and text to guide users through the interface.
Motion & Interaction
Directed imagery to be calm, modern and human: soft light, natural tones and thoughtful composition.
Chose real users and environments to convey authenticity and warmth, aligning with Bouk’s ethos.
Created composition and cropping guidelines to keep the visual language consistent.
Art Direction & Imagery
Built modular UI components, including navigation, buttons and cards, that can adapt to persona‑specific funnels and campaigns.
Designed flows around clarity and ease of use, ensuring that each action feels intuitive and stress‑free.
Used unconventional text layouts to separate bouk from its competitors
The Result
The result is a refined and cohesive identity that aligns perception with reality.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Learning
Insights I learned from this project:
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
PORTFOLIO
More Projects
More Projects
Other Projects
WARM
Building a digital glow
Brand & Identity
Web Design
Motion Graphics
2025
2025
2025
Overview
WARM needed a brand and digital identity that reflected their technical expertise and growth ambitions. The brief was to reimagine the brand from the ground up, crafting a flexible identity and an intuitive digital experience that communicated both energy and precision.
Problem
The existing brand relied on a single logo and abstract tech motifs, offering little in the way of structure or warmth. Navigation and UX issues hampered the user journey , while a lack of flexible design elements limited how the brand could be expressed. WARM needed to elevate their identity and create a digital platform that guided visitors effectively, reflecting the company’s momentum and confidence.
Key challenges:
Minimal brand system with no scalable framework
Rigid website lacking clear navigation and hierarchy
Identity that did not communicate technical capability or seriousness
Role & Scope
My Role
I was the sole designer on this project, completing:
Brand identity refresh & visual system
Gradient language & colour palette
Typography selection
Motion graphics & interaction design
UI & layout design
Creative direction for video & digital assets
Deliverables
Primary brand marks & secondary icons
Typography and colour guidelines
Motion studies & animated assets
Responsive UI design (web)
Digital and launch video collateral
APPROACH
The brand refresh began with a colour‑driven identity. A gradient system built on warm hues became the core of the visual language, communicating energy and precision across digital, motion and large‑format applications. Typography played a crucial role: the sans-serif Host Grotesk provided a clean, approachable base, while Baj Jamjuree added technical weight. Together they formed a modern voice that balanced professionalism with technical profiency
For the digital platform, the website was rebuilt around user‑centred navigation and a modular design framework. Motion graphics, crafted video content and subtle interactions brought the brand to life online. Clean entrance animations for key text added rhythm and clarity, while refined layouts ensured flexibility and growth.
CRAFT & EXECUTION
Logo & Identity System
Designed a distinctive mark that feels modern and approachable, giving Bouk a recognisable presence.
Established clear usage rules to ensure consistency across print and digital.
Typography & Colour
Implemented Aeonik for primary headers and Inter for body copy. This pairing supports clarity across screen sizes and content types.
Built a colour system featuring warm neutrals and strategic accents, ensuring a calm foundation with hints of energy and precision where needed.
Created a hierarchy for headings, subheadings and text to guide users through the interface.
Motion & Interaction
Directed imagery to be calm, modern and human: soft light, natural tones and thoughtful composition.
Chose real users and environments to convey authenticity and warmth, aligning with Bouk’s ethos.
Created composition and cropping guidelines to keep the visual language consistent.
Art Direction & Imagery
Built modular UI components, including navigation, buttons and cards, that can adapt to persona‑specific funnels and campaigns.
Designed flows around clarity and ease of use, ensuring that each action feels intuitive and stress‑free.
Used unconventional text layouts to separate bouk from its competitors
The Result
Eatron now owns a refined and cohesive identity that aligns public perception with scientificreality.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Learning
Insights I learned from this project:
Preserving and modernising a loved wordmark can anchor a transformation without losing familiarity.
Natural imagery and restrained palettes can humanise technical brands and elevate emotional resonance.
Motion studies, when grounded in design logic, enhance rhythm and user experience without becoming decoration.
Eatron
Designing an effortless booking platform
Brand & Identity
Web Design
PORTFOLIO