WARM
Building a digital glow
Brand & Identity
Web Design
Motion Graphics
2024
2024
2024
Overview
WARM needed a brand and digital identity that reflected their technical expertise and growth ambitions. The brief was to reimagine the brand from the ground up, crafting a flexible identity and an intuitive digital experience that communicated both energy and precision.
Problem
The existing brand relied on a single logo and abstract tech motifs, offering little in the way of structure or warmth. Navigation and UX issues hampered the user journey , while a lack of flexible design elements limited how the brand could be expressed. WARM needed to elevate their identity and create a digital platform that guided visitors effectively, reflecting the company’s momentum and confidence.
Key challenges:
Minimal brand system with no scalable framework
Rigid website lacking clear navigation and hierarchy
Identity that did not communicate technical capability or seriousness
Key Challenges:
Outdated visual language with limited flexibility
No unified system across brand and digital touch-points
Identity did not reflect the business’s evolving role
Role & Scope
My Role
I was the sole designer on this project, completing:
Brand identity refresh & visual system
Gradient language & colour palette
Typography selection
Motion graphics & interaction design
UI & layout design
Creative direction for video & digital assets
Brand identity & logo refinement
Visual system & colour palette
Typography selection
Motion & interaction design
Art direction & imagery
UI & layout design
Deliverables
Primary brand marks & secondary icons
Typography and colour guidelines
Motion studies & animated assets
Responsive UI design (web)
Digital and launch video collateral
APPROACH
The brand refresh began with a colour‑driven identity. A gradient system built on warm hues became the core of the visual language, communicating energy and precision across digital, motion and large‑format applications. Typography played a crucial role: the sans-serif Host Grotesk provided a clean, approachable base, while Baj Jamjuree added technical weight. Together they formed a modern voice that balanced professionalism with technical profiency
For the digital platform, the website was rebuilt around user‑centred navigation and a modular design framework. Motion graphics, crafted video content and subtle interactions brought the brand to life online. Clean entrance animations for key text added rhythm and clarity, while refined layouts ensured flexibility and growth.
CRAFT & EXECUTION
Logo & Identity System
Designed a custom logomark supported by a secondary BDDFS mark for flexibility
Built a modular identity system that adapts across formats and contexts
Focused on proportion, spacing, and restraint to communicate trust and stability
Typography & Colour
Selected typefaces that balance professionalism with warmth
Established hierarchy rules to ensure clarity across long-form and digital content
Refined spacing and alignment to create a composed, considered rhythm
Motion & Interaction
Developed a restrained colour palette to support legibility and consistency
Used colour sparingly to guide attention without overwhelming content
Ensured the palette worked effectively across digital and print environments
Art Direction & Imagery
Designed a clean, structured interface to clearly present services and content
Prioritised hierarchy and readability over visual noise
Created layouts that feel calm and intuitive, supporting trust and navigation
(Design role only – development by Snap team)
The Result
Eatron now owns a refined and cohesive identity that aligns public perception with scientificreality.
BDDFS launched with a refreshed identity that feels modern, credible, and cohesive.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
The new visual system supports clearer communication across brand, digital and print touch-points, positioning the business with confidence as a trusted financial partner.
Learning
Insights I learned from this project:
Preserving and modernising a loved wordmark can anchor a transformation without losing familiarity.
Natural imagery and restrained palettes can humanise technical brands and elevate emotional resonance.
Motion studies, when grounded in design logic, enhance rhythm and user experience without becoming decoration.
The new visual system supports clearer communication across brand, digital and print touch-points, positioning the business with confidence as a trusted financial partner.
BDD Financial Services
A Modern Identity for a Trusted Financial Partner
Brand & Identity
Web Design
PORTFOLIO
More Projects
More Projects
Other Projects
WARM
Building a digital glow
Brand & Identity
Web Design
Motion Graphics
2024
2024
2024
Overview
WARM needed a brand and digital identity that reflected their technical expertise and growth ambitions. The brief was to reimagine the brand from the ground up, crafting a flexible identity and an intuitive digital experience that communicated both energy and precision.
Problem
The existing brand relied on a single logo and abstract tech motifs, offering little in the way of structure or warmth. Navigation and UX issues hampered the user journey , while a lack of flexible design elements limited how the brand could be expressed. WARM needed to elevate their identity and create a digital platform that guided visitors effectively, reflecting the company’s momentum and confidence.
Key challenges:
Minimal brand system with no scalable framework
Rigid website lacking clear navigation and hierarchy
Identity that did not communicate technical capability or seriousness
Key Challenges:
Outdated visual language with limited flexibility
No unified system across brand and digital touch-points
Identity did not reflect the business’s evolving role
Role & Scope
My Role
I was the sole designer on this project, completing:
Brand identity refresh & visual system
Gradient language & colour palette
Typography selection
Motion graphics & interaction design
UI & layout design
Creative direction for video & digital assets
Deliverables
Primary brand marks & secondary icons
Typography and colour guidelines
Motion studies & animated assets
Responsive UI design (web)
Digital and launch video collateral
APPROACH
The brand refresh began with a colour‑driven identity. A gradient system built on warm hues became the core of the visual language, communicating energy and precision across digital, motion and large‑format applications. Typography played a crucial role: the sans-serif Host Grotesk provided a clean, approachable base, while Baj Jamjuree added technical weight. Together they formed a modern voice that balanced professionalism with technical profiency
For the digital platform, the website was rebuilt around user‑centred navigation and a modular design framework. Motion graphics, crafted video content and subtle interactions brought the brand to life online. Clean entrance animations for key text added rhythm and clarity, while refined layouts ensured flexibility and growth.
CRAFT & EXECUTION
Logo & Identity System
Designed a custom logomark supported by a secondary BDDFS mark for flexibility
Built a modular identity system that adapts across formats and contexts
Focused on proportion, spacing, and restraint to communicate trust and stability
Typography & Colour
Selected typefaces that balance professionalism with warmth
Established hierarchy rules to ensure clarity across long-form and digital content
Refined spacing and alignment to create a composed, considered rhythm
Motion & Interaction
Developed a restrained colour palette to support legibility and consistency
Used colour sparingly to guide attention without overwhelming content
Ensured the palette worked effectively across digital and print environments
Art Direction & Imagery
Designed a clean, structured interface to clearly present services and content
Prioritised hierarchy and readability over visual noise
Created layouts that feel calm and intuitive, supporting trust and navigation
(Design role only – development by Snap team)
The Result
BDDFS launched with a refreshed identity that feels modern, credible, and cohesive.
The new visual system supports clearer communication across brand, digital and print touch-points, positioning the business with confidence as a trusted financial partner.
Learning
Insights I learned from this project:
The new visual system supports clearer communication across brand, digital and print touch-points, positioning the business with confidence as a trusted financial partner.
BDD Financial Services
A Modern Identity for a Trusted Financial Partner
Brand & Identity
Web Design
PORTFOLIO
More Projects
More Projects
Other Projects
WARM
Building a digital glow
Brand & Identity
Web Design
Motion Graphics
2024
2024
2024
Overview
WARM needed a brand and digital identity that reflected their technical expertise and growth ambitions. The brief was to reimagine the brand from the ground up, crafting a flexible identity and an intuitive digital experience that communicated both energy and precision.
Problem
The existing brand relied on a single logo and abstract tech motifs, offering little in the way of structure or warmth. Navigation and UX issues hampered the user journey , while a lack of flexible design elements limited how the brand could be expressed. WARM needed to elevate their identity and create a digital platform that guided visitors effectively, reflecting the company’s momentum and confidence.
Key challenges:
Minimal brand system with no scalable framework
Rigid website lacking clear navigation and hierarchy
Identity that did not communicate technical capability or seriousness
Key Challenges:
Outdated visual language with limited flexibility
No unified system across brand and digital touch-points
Identity did not reflect the business’s evolving role
Role & Scope
My Role
I was the sole designer on this project, completing:
Brand identity refresh & visual system
Gradient language & colour palette
Typography selection
Motion graphics & interaction design
UI & layout design
Creative direction for video & digital assets
Deliverables
Primary brand marks & secondary icons
Typography and colour guidelines
Motion studies & animated assets
Responsive UI design (web)
Digital and launch video collateral
APPROACH
The brand refresh began with a colour‑driven identity. A gradient system built on warm hues became the core of the visual language, communicating energy and precision across digital, motion and large‑format applications. Typography played a crucial role: the sans-serif Host Grotesk provided a clean, approachable base, while Baj Jamjuree added technical weight. Together they formed a modern voice that balanced professionalism with technical profiency
For the digital platform, the website was rebuilt around user‑centred navigation and a modular design framework. Motion graphics, crafted video content and subtle interactions brought the brand to life online. Clean entrance animations for key text added rhythm and clarity, while refined layouts ensured flexibility and growth.
CRAFT & EXECUTION
Logo & Identity System
Designed a custom logomark supported by a secondary BDDFS mark for flexibility
Built a modular identity system that adapts across formats and contexts
Focused on proportion, spacing, and restraint to communicate trust and stability
Typography & Colour
Selected typefaces that balance professionalism with warmth
Established hierarchy rules to ensure clarity across long-form and digital content
Refined spacing and alignment to create a composed, considered rhythm
Motion & Interaction
Developed a restrained colour palette to support legibility and consistency
Used colour sparingly to guide attention without overwhelming content
Ensured the palette worked effectively across digital and print environments
Art Direction & Imagery
Designed a clean, structured interface to clearly present services and content
Prioritised hierarchy and readability over visual noise
Created layouts that feel calm and intuitive, supporting trust and navigation
(Design role only – development by Snap team)
The Result
Eatron now owns a refined and cohesive identity that aligns public perception with scientificreality.
The new visual system balances heritage with progression, presenting Eatron as a modern, confident and responsible leader in electrification. The website distills complex technology into clear, accessible storytelling and provides an intuitive interface that matches the pace and precision of the company itself.
Learning
Insights I learned from this project:
Preserving and modernising a loved wordmark can anchor a transformation without losing familiarity.
Natural imagery and restrained palettes can humanise technical brands and elevate emotional resonance.
Motion studies, when grounded in design logic, enhance rhythm and user experience without becoming decoration.
BDD Financial Services
A Modern Identity for a Trusted Financial Partner
Brand & Identity
Web Design
PORTFOLIO